Free Resource

Artist Brand Worksheet

Define your point of view, visual world and story.

Artist Brand Worksheet workbook cover

A branded, print-ready PDF workbook from The Masterpiece Artist Blueprint — print it at home and work through it with a pen.

Point of view

  • What I believe that shows up in my music: ____________
  • What I refuse to make: ____________
  • What someone should feel after my work: ____________
  • My one-sentence point of view: ____________

Visual world

  • Colors (2–3): ____________
  • Typefaces (1–2): ____________
  • Photography style: ____________
  • Mood words: ____________

Bio

  • Short (1–2 sentences): ____________
  • Medium (1 paragraph): ____________
  • Long (3–4 paragraphs): ____________
  • Every claim is true and verifiable: Yes / No

Story

  • The world of my current project: ____________
  • How a listener can enter it: ____________

Consistency audit

  • Same name, photo and colors on every profile? Yes / No

Educational information only. Not legal, tax or financial advice.

Before They Sign You by Al West — book cover

The Book

Before They Sign You

What Every Independent Artist Should Understand Before Handing Their Career to Someone Else.

Explore the Book