Start Here
The independent artist journey, in nine stages.
You do not need to learn everything at once. Find the stage you are in, read what applies, and come back when the next stage arrives.
- 1
Stage 1
Know Who You Are
Artist identityMissionAudienceBrand foundationExplore Artist Branding & Identity → - 2
Stage 2
Understand What You Own
MastersPublishingCopyrightSplitsAgreements- Who Actually Owns a Song?
- Master Rights vs. Publishing Rights
- Before You Sign Anything: The Questions to Ask
- 3
Stage 3
Build the Business
Business structureBankingBudgetTeamSystemsExplore The Business of Being an Artist → - 4
- 5
- 6
Stage 6
Build the Release
CampaignContentLanding pagesFan captureAdvertisingPressExplore Release Strategy → - 7
Stage 7
Monetize
StreamingDirect salesMerchMembershipLicensingLivePremium productsExplore Music Royalties Made Simple → - 8
Stage 8
Measure
TrafficConversionsSalesFansRepeat customersCampaign economicsExplore Artist Marketing → - 9
Stage 9
Scale
AutomationTeamCatalogCommunityPartnershipsNew releasesExplore AI & the Future of Music →
Free · Every few days, then occasionally
The MRG Artist Brief
A short series on ownership, getting paid, building an audience you own and releasing with a plan — then practical notes when there is something worth saying. Joining also unlocks every gated worksheet.