This month
- Platform followers (total across platforms): ____
- Email subscribers: ____
- Customers (anyone who bought anything): ____
- Repeat customers: ____
Ratios
- Subscribers ÷ followers = ____%
- Customers ÷ subscribers = ____%
The invitation
- My genuine reason to join: ____________
- Where the signup link lives: ____________
- What I deliver immediately: ____________
Next 30 days
- One thing I will do to move listeners home: ____________
Repeat monthly. If followers grow and the other numbers do not, you are growing attention without growing an audience.

