Pillar · Marketing
Artist Marketing
Marketing is how the right listeners find the work and become fans you can reach again. This pillar covers storytelling, content, email, paid media and measurement.
Followers are useful. An owned relationship with fans is more durable.
StorytellingContent strategyEmail campaignsPaid & retargetingFunnelsMeasurement
Read
Tools for this pillar
Free · Every few days, then occasionally
The MRG Artist Brief
A short series on ownership, getting paid, building an audience you own and releasing with a plan — then practical notes when there is something worth saying. Joining also unlocks every gated worksheet.
The Book
Before They Sign You
What Every Independent Artist Should Understand Before Handing Their Career to Someone Else.
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