Pillar · Release Strategy
Release Strategy
A release is a campaign with a before, a day-of and a long after. This pillar gives you timelines, checklists and sequencing for singles, EPs and albums.
Release day is not a strategy.
90-day planRollout sequencingAssets & EPKRelease dayPost-releaseCatalog longevity
Read
Tools for this pillar
Free · Every few days, then occasionally
The MRG Artist Brief
A short series on ownership, getting paid, building an audience you own and releasing with a plan — then practical notes when there is something worth saying. Joining also unlocks every gated worksheet.
The Book
Before They Sign You
What Every Independent Artist Should Understand Before Handing Their Career to Someone Else.
Other pillars